From emerging trends to consumer preferences, discover how the wine market is adapting to modern demands.

The wine industry never ceases to evolve, influenced by changing consumer behaviours and market trends. New research from the Wine Market Council reveals that wine enthusiasts are remaining resilient despite challenges. This gives us insight into potential trends in wine consumption down the line.

47% of consumers now prioritize relaxation over taste (Credit: Priscilla Du Preez. unsplash)

47% of consumers now prioritize relaxation over taste, making wine more than just a dining table staple. Weekday dinners witness the rise of beer and cocktails as viable alternatives, reflecting a shift in lifestyle choices.

Diversity thrives in wine culture, with women constituting 55 per cent of wine drinkers. Millennials continue to drive wine consumption, drawn to its timeless appeal across generations. Despite fluctuations, the average bottle price remains steady, signalling consistent consumer spending habits.

In the digital age, mobile technology and social media have revolutionised wine purchasing. In fact, 29 per cent of consumers prefer smartphone purchases. Italy emerges as a frontrunner in global wine appeal, captivating enthusiasts with its rich heritage and diverse offerings.

The wine industry embraces innovation to meet evolving consumer needs, fostering inclusivity and adaptation. However, challenges persist in engaging younger, non-white consumers, requiring concerted efforts to bridge demographic gaps.

At VinoVoss we try to anticipate those changes. With our AI and machine learning search engine, we aim to remove barriers and improve customer experience.

Wines to elevate your tasting experience

If you're unsure how to start your wine journey we recommend these wines from reputable wine producers at competitive price points, so you can explore your wine preferences without breaking the bank.

Montes Classic Series Cabernet Sauvignon


A bold Chilean Cabernet Sauvignon with ripe blackberry flavors and subtle floral notes.

Santa Julia Organic Malbec


Crafted from organically grown grapes in Argentina's Mendoza region, offering rich dark fruit flavors and a hint of spice.

Kim Crawford Sauvignon Blanc


Experience vibrant tropical fruit aromas in this New Zealand Sauvignon Blanc, perfect for seafood dishes or as an aperitif.

Muga Rioja Reserva


Begin your voyage to Spain with this sophisticated Rioja Reserva, featuring intricate tastes of red fruits, vanilla, and spice.

Savor the diversity and sophistication of these exquisite wines, each embodying the timeless allure of the wine world.

Cheers to new discoveries and unforgettable moments in wine exploration!

Lotte Gabrovits

Latest articles