Pira Luigi

At Pira Luigi, the family has been linked to the hills of Serralunga d'Alba since the late 19th century. Starting in the 1950s, Luigi Pira, together with his wife Rosa, transformed the business into a wine estate. Later, in the early 1990s, with the entry of his sons Gianpaolo, Romolo, and Claudio, the family began bottling their own wines. The business is run by the Pira brothers, together with Gianpaolo's wife Tiziana, as well as their daughters Annalisa and Elena.

The family cultivates its vineyards on the western slope of Serralunga. In addition, the estate's cru vineyards include Vignarionda, Marenca, and Margheria.