Wine can be a complicated topic, and if you're a wine geek or a sommelier, you know exactly what that means. You've spent hours tasting, studying, and dissecting the subtleties of different grape varieties, terroirs, and winemaking techniques. Your passion for wine runs deep, and you can't help but get excited when you come across a bottle that truly speaks to you. But what happens when you try to share that excitement with your friends? It can feel like a hopeless exercise—like you're talking in a language they don't understand. Instead of seeing their eyes light up with enthusiasm, you might catch them reaching for their phones.

Worry not! You don't need to dumb down your knowledge, but you can make it easier for your friends to get on board. Follow these simple steps, to describe your favorite wine and get everyone excited to try it!

Grape Variety

Starting your description with the grape variety is most often the best choice. If it's a grape your friends have tasted before, they will feel comfortable with your choice of wine. If not, make them excited about why they should try a new variety! Is it the unique aromas? Is it the lively acidity, the round body? Let them know what makes this variety worth trying!

Origin

Is the wine from a local producer that's currently gaining popularity, from a well-known classic wine region or an exotic part of the world? These can all be intriguing facts that will make your friends as excited as you are about the wine!

Pro tip: The wine world often seems pretentious when we claim we can taste the difference between two vineyards. If your friends are just beginners in wine, refrain from mentioning the word “terroir”, or you'll probably scare them off. Explain instead the general climate of the region, and how that's translated in the wine.

Style

Use simple words to describe how the wine tastes. Is it white or red, still or sparkling, dry or sweet, rich or elegant, smooth or rough? Limit the expert terms which can easily confuse your friends and make them lose interest in what you say. Keep it short and simple.

Producer

It all starts with the producer. Share a few fun facts about the winemaker's story. How long have they been around? Are they a staple for their region or a rising star? Is the estate organic or sustainable? Do they have a beautiful winery? What do they do that impresses you? Don't get carried away. Storytelling is great, but too much geeky information can make your friends lose interest quickly.

Uniqueness

The wine's time to truly shine. Let your passion guide you, and explain what makes this wine speak to you. Let go of technical sheets and wine jargon, share why you love this wine, and why they should try to love it as well!

After your short and thoughtful presentation of the wine, your friends should now be genuinely excited about what you've shared. With just the right amount of information, you've sparked their curiosity without overwhelming them with details. Now it's time to sit back, relax, and enjoy their beautiful company while you sip (and savor) your favorite wine!

Cheers!

Evmorfia Kostaki