What Does a Winery Sustainability Certification Mean?
When it comes to wine certificates, it can be overwhelming for consumers. Keeping track of all the information you see while holding a bottle of wine is hard.
So, let's start from scratch: sustainability has three pillars: environment, economy, and social responsibility. No matter what kind of sustainable certificate you find, it all aims to address these three pillars to varying degrees.
We consumers are more interested than ever in knowing how the wines we are drinking are being produced. Today's consumers drink consciously, and one way to make sure a winery is committed to eco-friendly and socially responsible practices is through sustainability certifications. But what is behind those certificates, and why should we care?
Behind the Label
If a winery holds a sustainability certification this is an official acknowledgment of the winery meeting certain environmental, economic, and social standards.
Generally, those are awarded by various recognized organizations and require the wineries to fulfill specific practices in the vineyard, the winery itself, and in the field of business operations, too. The aim here is to foster responsible handling of available natural resources, in order to reduce the environmental impact and promote social equity at the same time
Some leading certifications include SIP Certified (Sustainability in Practice), California Certified Sustainable Winegrowing (CCSW), Napa Green, and LIVE Certified (Low Input Viticulture & Enology, while Fair N Green would be one example in the EU.
Key Areas of Winery Sustainability Certifications
- Vineyard Practices: Eco-friendly farming techniques, such as organic or biodynamic practices are key to reducing the use of synthetic pesticides and fertilizers. Cover crops, composting, and soil health management are also very important.
- Water Management: Water is a vital resource for making wine. Sustainable wineries focus on conserving water. Bits and pieces here would be irrigation management, rainwater harvesting, and wastewater treatment processes to minimize water wastage.
- Energy Efficiency: Renewable energy sources like solar energy, as well as energy-efficient equipment and practices that reduce the winery’s carbon footprint are another aspect to be reached for.
- Waste Reduction: Waste management should be practiced, which means implementing composting, recycling, and waste-to-energy systems to reduce landfill waste.
- Social Responsibility: Fair labor practices should be aimed for such as community engagement, and social equity. This further involves providing safe working conditions, fair wages, and support of the local community.
- Wildlife Protection: Some of those sustainability certifications assess further, how well wineries preserve local wildlife habitats and biodiversity. With the use of non-invasive farming techniques, one can protect the ecosystem.
Just a Beginning
As you see, sustainability certification is not just a label on the bottle but rather a commitment to responsible stewardship of the land and resources. When a winery achieves such a certification, it is proof of a winery's aim to minimize its environmental impact and promote long-term ecological health.
For us consumers, it means that when we buy from such a certified sustainable winery we are supporting a greener more responsible future.
The Future of Sustainable Wine
As Richard Halstead, COO Consumer Research, IWSR has commented, “...sustainability and climate concerns remain factors driving purchase…”, also the data of Wine Intelligence is aligned. In their list of Global Alternative Wine Opportunity Index 2022, they have reported that sustainably produced wine was in third place just behind organic and natural wine.
Wineries globally are responding by adopting more sustainable practices and seeking certification to meet these expectations.
So next time you shop for wine, simply look for sustainability certifications on the label—a small choice that makes a big difference.
Lotte Gabrovits
