Yes! It's Beaujolais Nouveau Day! Celebrated annually on the third Thursday of November, Beaujolais Nouveau is the first wine released from the year's harvest, marking the beginning of a new vintage. This fun, refreshing wine offers a unique taste that is distinct from other Beaujolais wines. With its easy-drinking charm and symbolic role, Beaujolais Nouveau has become a global phenomenon.

The tradition of Beaujolais Nouveau Day began in 1951, though the region has long celebrated by selling part of its wine production young. The official date was set in 1985.

It is the third Thursday of November. This change helps avoid the release day falling on weekends. It also prevents administrative problems.

How to Celebrate Beaujolais Nouveau Day

Beaujolais Nouveau Day is celebrated worldwide, from winemakers in Beaujolais to wine bars and shops across the globe. You don't need to be in France to join the festival. Many places offer tastings of special Beaujolais Nouveau bottles. You can join the celebration at your local wine shop or enjoy it at home this weekend.

Producers make Beaujolais Nouveau from 100% Gamay grapes, the "queen" grape of the Beaujolais region. Like Pinot Noir, Gamay delivers flavors of red fruits such as strawberry, cherry, and raspberry.

Beaujolais Nouveau uses a special method called carbonic maceration. This process creates juicy, crunchy fruit flavors. You can also taste hints of banana and bubble gum. With its light body and minimal tannins, it's perfect for casual enjoyment.

To truly savor Beaujolais Nouveau, chill it to around 55°F (13℃), as its young, fresh profile shines best at a cooler temperature. For food pairings, it goes well with the hearty dishes from the Lyon region, like sausages, charcuterie, and cheese. This light-bodied, fruity red also pairs well with fall dishes, especially those with creamy textures, warm spices, or a bit of weight. Or, simply enjoy it as an aperitif!

Beaujolais Nouveau: Drink Now, Not Later

As a young wine, Beaujolais Nouveau is not meant for aging. To experience its vibrant flavors and aromas, drink it within six months of its release. If you find yourself with a bottle a few months later, it also works beautifully in cooking! With no oak aging and a fruity character, it's ideal for sauces or as a budget-friendly addition to a hearty winter stew.

How will you celebrate Beaujolais Nouveau Day? You can enjoy it with friends, at a tasting, or during a cozy meal at home. There's no wrong way to enjoy this beloved wine tradition!

Sylvia Ba