Casual Sips for a Colorful Year: 5 Wines to Match 2025’s Trending Hues
This year, Pinterest has unveiled its second annual “Pinterest Palette” report, highlighting five top color trends for 2025 based on research from its Pinterest Predicts initiative. These vibrant hues can bring a fresh, creative spark to everyday life—use them to update your home décor, plan an outfit, or even pick a casual wine that suits your mood.
At VinoVoss we've paired each of these trending hues with a casual wine recommendation, under $40, to help you sip through 2025 in style. Let's raise a glass to these vibrant color trends and discover how casual drinking can keep your mood bright all year long.
The 2025 Pinterest Palette
Pinterest has once again provided great inspiration with its own Pinterest Palette. This palette comes from the yearly Pinterest Predicts report. Their research has a track record of pinpointing everything from must-have shades to future fashion statements.
For 2025, we're seeing five distinct colors lead the way: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. Each of these shades captures something special about our collective mood—whether that's the burst of optimism in a bright red or the comforting calm of a pale neutral.
At VinoVoss, we believe that color and wine are both about personal expression. Our SmartSomm function uses over 1 million data points. This includes ratings, flavor profiles, and expert opinions. It provides you with great wine pairings for each of these popular colors. Because what's better than experiencing a new color trend? Tasting a wine that captures its essence.
Cherry Red
If you're ready to make a bold statement, Cherry Red is for you. Inspired by the Cherry Coded trend, this bright shade adds energy to everything it touches. Think of bold manicures, standout lipstick, or colorful accent walls. Cherry Red is playful yet commanding, much like a good glass of red that's bursting with juicy fruit flavors.
Reasons for pairing:
Cherry Red screams excitement, so a fruity, approachable red wine fits the mood. Think a light- to medium-bodied style that doesn't overwhelm but still delivers that pop of flavor to match the hue's vibrancy.
Wines to try:
• Mauro Molino Barbera d'Alba
Made from Italy's Barbera grape, it's known for lively acidity and subtle cherry notes—perfect for complementing this color's bold presence.
• Birichino Besson Vineyard Vieilles Vignes Grenache
With a rich balance of fruit and spice, this Grenache brings elegance and intensity, much like Cherry Red itself.
Butter Yellow
Butter Yellow captures warmth and whimsy. Drawing inspiration from trends such as Fisherman Aesthetic and Surreal Soirees, this pastel hue can brighten any look or living space. It's soft enough to feel comforting yet vivid enough to stand out—a color that evokes the cheer of sunshine or the coziness of a pat of butter melting into warm toast.
Reasons for pairing:
When you think of something buttery or creamy, a crisp, citrusy white wine can cut through that richness. Wines with bright acidity and stone fruit notes also balance the soft sweetness often associated with the color yellow.
Wines to try:
• Scheid Vineyards Mesa del Rio Vineyard Pinot Blanc
Expect refreshing notes of citrus and green apple with a subtle creaminess—a graceful counterpoint to Butter Yellow's gentle glow.
• Alma 4 Chardonnay Sparkling
This sparkling Chardonnay is fruity and uplifting, offering a fun, casual vibe that's a perfect reflection of Butter Yellow's playful spirit.
3. Aura Indigo
Deep and dreamy, Aura Indigo is a moody take on lilac—a color that brings a dose of mystery and magic. Inspired by Sea Witchery and Aura Beauty trends, it's all about harnessing an otherworldly energy. Whether you're painting your nails in this hue or adding it to your décor, Aura Indigo sets a sophisticated, slightly ethereal tone.
Reasons for pairing:
A complex, medium- to full-bodied red with floral notes mirrors Aura Indigo's layered personality. You want something that feels both sophisticated and approachable, with a delicate hint of spice or earth.
Wines to try:
• Polkura Malbec
Full-bodied with velvety tannins, this Malbec offers black cherry, dark chocolate, and vanilla notes—a beautifully rich match for an enigmatic color like Aura Indigo.
• Esporão Quinta dos Murças Minas
This Portuguese blend boasts ripe dark berries, plums, and earthy spices. Its boldness stands up to the mystical vibe of Aura Indigo, offering complexity to match.
4. Dill Green
Perhaps the most unexpected trend, Dill Green brings an herbal, zesty twist to 2025. Born from trends like Pickle Fix and Terra Futura, this tangy shade reimagines green in a quirky, cool way. It is perfect for adventurous spirits who love a refreshing change of pace.
Reasons for pairing:
Herbaceous greens pair best with wines that can both complement and cut through that flavor profile. Crisp, affordable whites or rosés with bright acidity are great choices, and a sparkling selection can heighten Dill Green's playful nature.
Wines to try:
• Karanika Karanika Brut Cuveé Spéciale
This sparkling wine offers notes of ripe fruit and a fine, creamy texture, balancing out Dill Green's tangy essence while adding a festive fizz.
• Château Pajzos Tokaji Furmint
With a refreshing acidity and a hint of sweetness, this dry Tokaji Furmint's citrus and honey notes act as a tasty counterpoint to the herbaceous quality of Dill Green.
5. Alpine Oat
Finally, if neutrals are your comfort zone, Alpine Oat is here to deliver a cosy yet contemporary vibe. This calm color is inspired by trends like Peak Travel and Moto Boho. It focuses on layering soft and inviting textures. Think of warm sweaters, handmade ceramics, or that perfect latte you take a photo of before drinking.
Reasons for pairing:
Alpine Oat's subtle sweetness pairs beautifully with dessert wines. Their honey, fruit, and spice notes bring out the best in a neutral palette—both visually and in taste.
Wines to try:
• Château Dauphiné Rondillon Loupiac
Ripe apricots, honey, and candied orange peel make this a luxurious dessert wine that perfectly complements Alpine Oat's understated warmth.
• Osborne Cream Sherry
With notes of dried fruits, caramel, and toasted nuts, this Cream Sherry is smooth and velvety—the ideal match for Alpine Oat's cozy mood.
Bringing These Colors—and Wines—to Life
Whether you're a designer preparing for next year's lineup or just seeking new inspiration in your daily routine, the 2025 Pinterest Palette provides a plethora of opportunities.
At VinoVoss, we infuse these trending colors with a unique twist: our SmartSomm feature suggests wines that reflect the mood and vibrancy of each hue. Our goal is to convert color trends into a sensory experience that transcends visuals.
How to Get Started
Grab some swatches, pick the hue that speaks to you most and make a mood board—then make a point of trying the wine that resonates with your chosen shade. Whether it's a fruity red for a Cherry Red evening or a creamy dessert wine for an Alpine Oat afternoon, you'll be tasting your way through 2025's hottest colors in no time.
Ready to explore even more? Check out SmartSomm at Vinovoss, where we've curated countless options based on over a million wine details and expert opinions. Discover new bottles that fit your mood board, palate, and budget—and make 2025 the year you immerse yourself in color, creativity, and wonderful wine pairings. Cheers to a vibrant, flavorful future!
Krystal Wen
