Coahuila, in northern Mexico, boasts the oldest vineyard in the Americas, established in 1597. Despite being overshadowed by Baja and Guanajuato, Coahuila remains a hidden gem for wine enthusiasts. The Parras Valley in Coahuila nurtures both tradition and innovation, attracting pioneering winemakers. This region, whose name "Parras" means grapevines, offers fertile soil and a rich history, making it a must-visit destination for wine aficionados seeking authentic Mexican viticulture experiences.